Sunday, December 5, 2021
Home News How will a "system where you can buy artworks for as little...

How will a “system where you can buy artworks for as little as 100 yen” change the world? Straym’s game-changing approach to art

About this article:
・”STRAYM” is a split-ownership art service that provides “art you can buy from 100 yen”
・”A world where anyone can buy art”, “Activating the art The mission of SMADONA is “to create a world where anyone can buy art”, “to revitalize the art market”, and “to return profits to artists at the time of resale”.
・The team members are specialists in advertising, securities, and technology.

 

 

SMADONA Corporation has announced that it will officially launch STRAYM, a platform based on the concept of “art that can be purchased for as little as 100 yen,” at the end of 2020.

 

 The company launched the service in December 2019 with CEO Mikihiro Nagasaki, who has worked in advertising and other creative industries. The company, whose members include artist Hiro Sugiyama and other professionals in securities and web system development, has two main issues in mind.
・”Art buyers are skewed toward a few wealthy individuals”
・”The Japanese art market is not growing fast enough”
As a solution to this problem, the company proposes, develops, and operates “split ownership of art,” which has been appearing in Japan and overseas in recent years.

 

 

 

 

What are its features?
Inevitably, artworks by artists with high name value that cost more than one million yen will be sold to buyers with incomes commensurate with the price (unless they go into debt). However, one of the company’s concerns is that if the art is distributed only among a few people, the people who evaluate it will also become an oligopoly.

 

The feature of “STRAYM” is that it does not sell the work itself, but the ownership rights attached to the work, and builds a system that allows multiple people to purchase the rights for as little as 100 yen. The system is unique in that it allows multiple people to purchase the work for as little as 100 yen. The aim is to solve the above problem by allowing people other than the “wealthy” to purchase the work.

 

 

Increasing the number of artworks that can be purchased for a small amount of money will inevitably lead to an increase in the number of buyers and the expansion of the market itself. This is the solution to the other issue of STRAYM, which is to revitalize the market.

 

On the other hand, a further issue that the service aims to solve is the return of profits to artists at the time of resale. In developed countries such as the U.S., China, Switzerland, and Japan, except for Western countries, there is currently no legal guarantee for the return of profits to artists at the time of resale at auctions. The STRAYM service is designed to provide a mechanism to return a percentage of the profits generated from the resale of ownership rights to the artists, thereby ensuring equality in redistribution. The idea is to make artists who have been marginalized in the resale process a party to this.

 

 

The company is aiming for an official launch in 2020, with the milestones of making the service available as an app and in English in 2009, and establishing an overseas base in 2010.
STRAYM’s game-changing approach to “how to buy art” may drastically change the picture of who is involved in art with the economy at its core.

 

Reference URL: https://fundinno.com/projects/131

artclipAdminhttps://www.tricera.net/
私たちART CLIPは、世界中の最新のアートニュースを取り上げ、アーティストやコレクターの人々の活動にとってより有益な情報を発信していきます。

Most Popular

You Might Like

Visualization of natural phenomena, stimulation of the human senses

Akamatsu Nelo, 'Meteon', Mizuma Art Gallery, Tokyo     'Meteon' is on view from May 29 to June 29. Works by Kanagawa-based artist Akamatsu Nelo will be...

Toward the next era of conceptual art.

Kohei Kyomori is an artist who works primarily in two-dimensional art as a "modern decorator. His goal is to create powerful works that appeal...

Quick Insight vol.1 – yuta okuda-

Active on the Asian art scene in Japan and Taiwan, yuta okuda attempts to depict and affirm the beauty of the natural order through...

We will hold a lottery to sell new prints by Kana Kamitoko and Kenta Nakajima.

TRiCERA is pleased to announce that we will be selling new prints by artists Kana Kamitoko and Kenta Nakajima, who have appeared on Fuji...

Tokyo Young Art Scenes #001

1.A contemporary art gallery in the corner of a first-class hotel "MEDEL GALLERY SHU", located in the Imperial Hotel Plaza in Ginza, Tokyo,...

Don't Miss

New Contemporary Art Competition Launched in the UK

On April 27th, a new contemporary art competition was launched in the UK. The name of the prize is "Sequestrated Prize" (Sequestrated means...

Keisuke Tsuchida: Mental Expression by Pencil Drawing

I want to be an artist who always expresses the truth that is in my heart.   A challenge by Keisuke Tsuchida       What sets up-and-coming artist...

A Sweet Marriage of Art and Food – On the Works of Osamu Watanabe

The love for food is a constant in the world. Apparently, July is cooking month in the US. Even though the style of...

Review of the exhibition at Yutaka Kikutake Gallery, “In Need of a Nail

Installation View, Nerhol 'For want of a nail', 2019 ©️Nerhol Photo: Shintaro Yamanaka (Qsyum!) Courtesy of Yutaka Kikutake Gallery From June 6 to...

Feature Post

Fuji and painting in a honeymoon relationship

 Fuji, a World Heritage Site, rises between present-day Shizuoka and Yamanashi Prefectures.  Fuji, the tallest mountain in Japan, has been revered since ancient times as...

What is art in the age of traveling to the stars?

The history of constellations dates back to about 5,000 years ago. They are said to have been created by Mesopotamian shepherds who connected the...

Clipy News: 3 Japanese Art News of the Week

Coronavirus is also affecting art fairs in Japan.     AiPHT (ART in PARK HOTEL TOKYO), a "hotel-based art fair", has announced the postponement of this year's...

Painting the beauty that lies beyond the crumbling form – Interview with Sameshoshi

Born in Tokyo in 1997, Samihoshi is a painter who graduated from Musashino Art University in 2020 with a major in oil painting. Since...

Editor's Choice