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Home Curator’s Eye Why we as millennials should buy modern art.

Why we as millennials should buy modern art.

We are shaping a more sophisticated future. We Millennials, including myself born in 1988, are like a hybrid of Phoebe and Rachel from FRIENDS. How? We crave uniqueness and authenticity, just like Phoebe, who likes sentimental, well-loved antiques bought at flea markets. But we also crave popularity and security, like Rachel, who chooses to buy new antique furniture from Pottery Barn. Let’s take a look at our hybrid lifestyle. We have a great sense of fashion and know how to wear a thrift store jacket or a Gucci bag. We are tech-savvy, both analog and digital, and have witnessed how smartphones, YouTube, and Justin Bieber have shaped our lives. He is also an avid traveler and has branded himself on social networking sites by posting millions of people’s photos of him. We participate in pride parades and march with Greta Thunberg to address the negative inheritance of human rights and environmental issues. And yes, we like irony. Still, aren’t we doing great things, relatively speaking? We certainly have the sophistication to shape a new era. Would you choose organic? Choose wall art too. I do not believe that buying art should be any different than choosing where to buy your groceries. Our generation cares more about what we eat than precedent. We go to Whole Foods Market to buy organic produce and foods free of artificial flavors. Or at the weekend farmer’s market, we buy fresh food directly from the growers. It may cost money, but we know that we are promoting not only our own health, but also the sustainability of local producers. Good food enriches our daily lives. So what about art? At flea markets, we see local artists selling their wonderful paintings and handicrafts. Why is this? Because we would rather spend the same amount of money on a reproduction made in a factory with a brand name. In order to call ourselves “cultured” we pay for museums to see art that was established by older generations. That’s unfortunate, because we don’t see much of what we like, and we tell ourselves that we don’t understand art. To make matters worse, even if we like something, we can’t put it in our house. Even worse, even if I like something, I can’t afford to put it in my house, and even if I like something, I can’t afford to keep it in my house. The truth is that we do understand the art of our time. It’s damn time to manifest our diverse tastes on our walls as well as Instagram and Pinterest. Shop for groceries at TRiCERA, your local farmer’s market. An online art market platform like TRiCERA is your local market. It’s a place where artists bring their art in person and curators select pieces that are guaranteed to be of quality. What if you could have Pheobe Buffay’s original works of art for a reasonable price? You could hang your favorite pieces on your wall every day for appreciation. You will be energized by the brush strokes and delicate details that you cannot experience in factory art. What if we could not only support the artists, but also make them richer year after year? The modern art market is proving to be more promising than the US stock market. You are making a cool investment that you can literally show off. The art and artists you support with TRiCERA could be found in auctions and museums in a few years. See, you are a trend shaper. This is how we millennials and Gen Xers are reshaping the modern museum. 5 Examples of Where Being an Art Collector Makes Sense This is a fiction. Names, characters, places … are completely coincidental]. Tracy – 28 years old – loves smoothies, yoga, and cats. Her apartment is usually cluttered, but she has a corner for selfies and video chatting on dating apps. She’s a bit avant-garde and likes to play hard to get. AIKA TAKAHATA, IN THE END, 32cm × 41cm https://www.tricera.net/painting/id81003010004 Dave – 35 years old – has a soft spot for his first nephew and is concerned about his sister Amy who is pregnant with her second. He gives art as a gift to the children’s room, believing it will help their brain development. YAMAKAWA HARUKA, umbrella boy, 25.7cm × 36.4cm https://www.tricera.net/painting/id81006350001 Samantha – 25 years old – works as a dental hygienist and shares a small, modern apartment downtown with her boyfriend. She is dreaming of her next vacation while saving up money and paying off her student loans. Limo, LimoPiece 510 -The Cell of Mind-, 22cm x 22cm https://www.tricera.net/painting/id81002650014 Adrian – 27 years old – works for a large accounting firm. Everyone knows that he is a farm boy transplanted to the big city since college. He regularly hosts UFC watch parties. He wants to prove to his friends that he is a transformed liberal and show off his knowledge of conspiracy theories. SHINZJI KANDA, Esperanto castaway story, 82.8cm × 61.5cm https://www.tricera.net/drawing/id81003140001 Erica – 32 years old – she is a successful micro-entrepreneur. Her large apartment/headquarters is a place where her independent spirit and the curious girl in her can live together. Inga Makarova, Guarded Territory, 125cm x 150cm https://www.tricera.net/painting/id81006480012

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私たちART CLIPは、世界中の最新のアートニュースを取り上げ、アーティストやコレクターの人々の活動にとってより有益な情報を発信していきます。

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